Chargebacks are the issues that a merchant faces on a
regular basis. Chargebacks are the one which is treated by the expertise and
are hence they are cured by them as well.
The business should be well treated and the merchant should
feed the business accordingly.
Chargebacks occur on a regular basis and hence the merchant
should be aware of the repeat problems he is facing throughout.
Once the chargeback is filed against the merchant from
customer the process itself starts. The cycle starts from the customer to the
merchant involving the banks itself.
Process Includes These Parties
The Customer – The customer is a cardholder who
purchases from the merchant. There are many reasons for the customer to file a
dispute if he sees an unrecognizable transaction or does not recognize the
billing descriptor. Each card network guarantees zero-fraud liability to its
customers.
Issuing Bank – The issuer provides payment cards to
the cardholder. Some examples include credit and debit cards. The issuer is the
underwriter of the account. That means it is responsible to disburse funds to
the merchant from the customers.
Card Network – Visa, MasterCard, American Express and
Discover are the four major card networks globally. Each of them provides a
transfer facility between issuers and acquirers. They also provide settlement
facility between both the parties.
Acquiring Bank – The acquirer is the party
responsible for acquiring authorization through the card network. Acquirer
receives funds on the merchant’s behalf from the customer’s issuing bank. The
acquirer settles the funds collected from the processing fees, network fees,
and interchange fees.
Merchant Account Processor – The merchant account
processor is a service provider that partners with an acquirer. It provides
services as process payments on the merchant’s behalf.
Merchant’s Commercial Bank Account – The acquirer
receives the funds from the issuer through the card network’s settlement
process. The funds are deposited into the merchant commercial bank account. The
merchant commercial bank account is the destination of funds transferred from a
cardholder.
The Merchant – Company or business who provides
goods or services in exchange for money.
Merchant Loses to Chargebacks – Losing to chargeback
dispute is worse than chargeback itself. Because merchants just don’t lose the
amount that is disputed but also loses money as chargeback fees and in most
cases product also. Moreover, the merchant loses time from fulfilling delivery
and more.
Preventing Chargebacks – Merchants honesty is a
virtue, which reduces chargebacks to 80%. This is providing quality to the
customers, in order to prevent chargebacks merchants, should consider the
following points:
• Excellent customer support
• Proper return policy
• Accurate product descriptions and billing
• Accurate results of the product or services.
• Have a conversation with the customers including
documents.
Chargeback Expertz is the one which gives the whole
platform to explore for the merchants, right from handling chargeback process,
chargeback representment, merchant account analysis, Winning and getting
alerts. All under one shelter. Call Us +1 855-465-4723 or mail us at app@chargebackexpertz.com
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